Apr 28, 2006

BMW Leads in High-Tech Features

Of all auto brands sold in North America, BMW is the leader at putting high-tech features, such as Advanced Driver Assist into its cars, according to Telematics Research Group (TRG). The recently announced findings of the TRG Automotive Technology Index measure the availability of key telematics, infotainment and driver assist technologies across various brands' current vehicle lineups. The index is based on 30 criteria representing six categories of vehicle technology. The Driver Assist Category consists of park assist, night vision, adaptive cruise control, headup display and lane departure warning systems.

"BMW has been a technology leader for many years, as it is part of the brand's positioning," said Phil Magney, principal analyst for TRG. "Ever since the introduction of the iDrive, BMW has been a proponent of advanced technology."
 
On an overall basis, Mercedes-Benz ranks just behind BMW in high-tech features having recently released its 2007 S-Class, a standout for most technologies. Other notable findings show that Cadillac ranks third overall, ahead of premium brands like Infiniti, Lexus, Rover, Audi, and Acura.

While Infiniti and Lexus placed fourth and fifth on the overall list, respectively, they rank second and third in the Driver Assist categories. Among all vehicles available on the market, luxury brands score the highest in telematic categories because they have the greatest availability of new technologies and advanced electronics features, and, equally important, their customers are willing to pay for them.