Blue on Rise as Car Color

Fans of car color, you can rejoice. Into the sea of white, silver and black, an actual color is rising to the top of the car color popularity charts. According to international auto paint leader PPG, blue is the fastest-growing color for automobiles around the world.

Last year blue increased by three percent as a preference for luxury, midsize and compact cars, showing it was a color on the move. This upward trend continued across a number of regions worldwide this year, with blue increasing as a color preference for luxury cars by five percent.

Another piece of evidence that points to blue’s ascendancy is its recent use on auto how concept vehicles.  For example, blue was a dominant hue at the North American International Auto Show over the past four years, with featured applications on the Buick Avista concept car, Audi Sport, Volvo S90 and S60, as well as on various Mercedes, Porsche and Lexus models.

In North America, blue is a popular choice for luxury cars while it is a top choice among mini cars in China. In Europe, consumers prefer blue on sports cars more frequently than any other car type. Though blue is predicted to become more noticeable in the automotive marketplace, the applications of the color on vehicle types around the world remain unique.

“PPG’s leading position in paint and color forecasting allows us to analyze cross-cultural and cross-industry trends with our 20 global color stylists from seven countries,” said Jane Harrington, PPG manager, automotive color styling. “While white, black, gray and silver continue to be popular color choices, we’re seeing a steady increase in the desire for cars in varying blue and brown shades.”

While blue is definitely on the rise, in North America white is still the reigning champ with 25 of vehicles sporting that (non) color.  Black (21 percent) and gray (17 percent) rose 2 percent and 5 percent respectively for 2017, while silver (13 percent) dropped six percent.  Despite the fact that its star is on the assent blue tied with red at 10 percent in the latest analysis. 

PPG color expert Harrington said the same “comforting neutrals” that consumers favor in fashion, technology and their homes cause silver and gray to continue to be popular in automotive colors across all types of vehicles due to slight nuances in color and classic roots. “Chameleon-like hues” that have gray and blue undertones remain top choices among consumers, as they represent calm, comfort and a middle ground.

by Luigi Fraschini for Driving Today