Jan 17, 2008

Check Out Insurance from One Source

Car Insurance List, a San Jose, California-based site that offers a "one-stop-shop" look at auto insurance alternatives, has re-launched after an extensive re-design. The new look showcases the site's database of news, research and active car insurance quotes through an updated interface that is both attractive and intuitive.

"It never hurts to throw some new paint on the walls, but we took the site down to the studs," said Jon Davidson, Car Insurance List CEO. "When you have a site this rich in data, it's easy for the navigation to get cumbersome and inefficient. We listened to what our readers were telling us and came back with a structure that looks good and keeps the information fresh and accessible."

Major topics at Car Insurance List like "Insurance Rates" and "Buying Online" now appear in a simple bulleted menu on the left side of the page. Current news and recent articles are summarized in boxes on the right with links to the full-length pieces, while car insurance quotes are prominently placed in a green box to the upper left.

"In general we've gone to something more like a conventional newspaper layout," said Davidson. "It's not a matter of going old school -- far from it. This kind of layout works because people know how to use it. Our readers are already confused about insurance when they come to us. Our job is to clear up that confusion, not make it worse. We know our data is good and now our site more than lives up to the quality of its content."