Nov 18, 2008

SmartGauges Help Drivers Drive Smarter

Yes, drivers can be trained to use driving techniques that net them better fuel economy, and no, this training doesn’t have to involve electric shock. Ford’s new gauge package on the 2010 Ford Fusion and Mercury Milan hybrids gives hybrid owners a more connected, fuel-efficient driving experience by coaching them on how to optimize performance of their vehicle.

Called SmartGauge with EcoGuide, the unique design uses two high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles per gallon. Growing leaves and vines track and reward the driver’s efficiency.

“The main question hybrid drivers had was ‘How do I know I'm getting the most out of my hybrid?’” said Jeff Greenberg, Ford senior technical leader. “We needed to create a system that better communicates with drivers and gives them the tools to maximize fuel efficiency. That’s what SmartGauge with EcoGuide does.”

The driver is immediately engaged by the SmartGauge displays with a special greeting that combines illumination and graphics. EcoGuide then uses a multilayered approach to coach the driver to maximum fuel efficiency; namely, a tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower her or him with information -- you know, the way Driving Today does. The new cars using the system will be available in the first quarter of next year.